Me on stage collecting my award.And me with my award the next day in uni (completely over the moon)
This is slightly old news now, (although I’m still smiling) which is proof of either how bad I am at updating this blog, or that I’ve been so busy that I’ve not had time to, I like to think it’s a bit of both.
I shall start from the beginning.
It was a couple of months ago and through uni I entered the Marketing Society Star Award, the brief was for American Bourbon brand, Makers Mark. We were asked to develop the creative look and communication for a new advertising/promotional campaign designed aimed at 25- 30 year old males to increase consumer awareness and to encourage a large number of consumers to try and subsequently adopt Maker’s Mark as their drink of choice. There was very little constriction and apart from a few helpful pointers, we were given free reign to be as creative as we liked. There was one twist however, instead of jumping straight to the sketch book or Mac and creating a visual response which is what I would normally do as a graphic designer we were asked to write a proposal of what we would do, how we would do it and the anticipated results.
At the time I was super busy at uni and had a couple of other projects on at the same time and although I worked really hard on my submission, I was completely blown away when I received an email before Easter to tell me that I had been shortlisted as one of six students to go through to the final. This meant developing my ideas from my written submission into visuals and then going to Edinburgh to present my work to seven industry judges in a 30 min interview.
From start to finish the experience was amazing, it really challenged me and made me think really carefully about what I was doing and why I was doing it. I also felt hugely confident about my work when I came to present as I knew it inside out, every part was carefully considered, I could justify every part of the design and concept.
The really really exciting part was being able to attend the award ceremony at Glasgow’s Fruit Market Concert Hall with over 300 people attending from Design agencies from all across scotland and hosted by Kaye Adams no less! This is when we would all find out who had won…. And it was me!
I had to walk right from the back of the room (being a lowly student they stuck us at a table right at the back) all the way though the tables up onto the stage to collect my award (no easy feat when wearing huge heels that you can barely walk in!) I was smiling so much, in fact haven’t stopped since and could just hear everyone clapping, I couldn’t hear anything else!
Sadly I had to leave early from the award ceremony as I had to be in Dundee the next day for an interview for a work placement in London but it was nice to be able to see my tutors and friends with my award. (And a big congrats to Gemma, Mark and Ross from my class who won the placement in London with Brand Union)
So that’s how I won a star, which currently has pride of place in my bed room.